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A Top Notch Cover Letter Can Get your Foot in the Door If you have ever looked for a job, then you know that it is tough out there. Competition is always fierce, especially for those “dream job” type of positions – great company, great benefits, and great pay. If you want your resume to rise to the top of the pile in the Human Resources department and you want to get that call for an interview, then you need something to make your resume stand out from the rest. The best way to draw attention to everything you have to offer is to have a cover letter that jumps right off the page and grabs the attention of the reader. The cover letter is your first chance to make an impression, so make sure your cover letter makes you the one potential hire that is definitely going to be getting a call. Before you can get into the content of your cover letter, you have to cover your basics. You should never, ever have a “form” cover letter that you use with every resume you send. Tailor your cover letter specifically to each individual employer, mentioning their company and the position for which you want to be considered. Address the letter to the correct person – if you’re not sure who will be doing the hiring, call the company and ask. Don’t assume you can address your letter to the HR department and have that be close enough. Taking the time to write a personal cover letter to each company lets your potential employer know you pay attention to detail right off the bat. Of course, you should also make sure that your cover letter is grammatically correct and free of typos. A sloppy cover letter is a one way ticket to the trash can for your resume. Once you have your basics in order, you can turn your attention to what you are actually going to write in the cover letter. Your cover letter is your sales pitch to the company; you need to let them know why they should bet on your when they hire for the position. One great way to sell yourself is to show off how much you already know about the company. Let them know why you want to work there by specifically mentioning projects the company has been involved in that you admire or talking about the position of the company within the field. As you show off how much you know about the company, draw attention to the ways you can actively help the company grow and succeed by drawing parallels between your experience and their work. After you have shown that you have done your homework and know about the company, go into some detail about the unique aspects of your work history. Draw attention to any special achievements or awards and any educational background you have that makes you a good candidate for the job. Remember, your resume will be attached to the cover letter, so you don’t have to go into great detail. Just pick out the highlights that will make the reader want to turn the page and delve into your resume. How you close your cover letter makes as much difference has how you open it. State again exactly what job you want to be considered for, and suggest that you come in for an interview. You can also suggest a few dates and time for an interview to show that you are eager to move on to the next step. You should also give a time and date that you will call to follow up on your resume. A pleasant closing and your signature seal the deal on your winning cover letter.

Web Hosting - Free vs Paid Web Hosting Options Everyone likes to get something for free. But as the existence of spam shows, free isn't always good. Sometimes, it's downright harmful. Deciding whether it's worth the cost to pay for hosting involves a number of complex considerations. Hosting companies that offer free services obviously can't stay in business from the money they make from you, since there isn't any. So why do they offer free hosting and how do they make money? Why should you care, so long as you get yours? Because, in reality, there's a price of some kind for everything, even something that's free. Free hosting may come from a company doing a promotion to attract business. They expect to demonstrate their value, then charge an existing customer base fees to make up for what they lost by the (short term) offer. It's in essence a form of advertising. But free hosting is offered by lots of companies that are not dedicated to managing servers for websites. Google, Yahoo and thousands of others provide a modest amount of disk space and a domain name on a server for free. Users are free to do anything they like with it, though if the load becomes excessive you can be shut down. That introduces one of the more obvious drawbacks to free hosting: resource limitations. Typically free hosting offers a relatively small amount of space. That's often enough to host a few dozen pages. But an active site can quickly run out of room. A more serious limitation is load. Free hosting often places strict limitations on the allowed amount of bandwidth consumed. If you become a well-visited site, when users start banging away on the server, you can be asked to leave or simply be blocked for the rest of the month. Or, you may be permitted a certain quantity of total bandwidth use per month. Once it's reached, no one else can reach your site until the beginning of a new month. At the same time, you will certainly be sharing equipment with thousands of other sites. Their load can affect your performance, prompting you to move. Migrating an established site brings with it a number of thorny issues that might be better avoided in the first place. Free hosting has another potential downside: lack of support. When you pay for hosting you typically get, at least in theory, a certain level of support. Backups in case of disaster recovery from a hack or server failure, assistance in analyzing connection problems... the variety is endless. With free hosting you usually get none of that. A company or site that offers free hosting will usually recover a disk or server that fails completely and you'll be back up when they do. But if only selected portions of the drive fail, or you lose a few files through a virus attack or accidental deletion, you have to rely on backups to recover. A free service will usually come with no such option. That may not be a problem if you have a small site. You can make copies of everything at another location and simply recover the site yourself - if you have the discipline to keep it current and the skills to make and restore the copy. Free hosting will typically come with a few email addresses, intended to be used for administration and other tasks. But if your needs grow beyond that, you'll need to seek another option. The email service also comes with minimal oversight. The server may be protected against spam attacks and provide virus scanning. But few free services will provide even minimal help with any issues that arise. But the most serious limitation may have nothing to do with any technical issues. Free hosting services often require that your site's pages carry some form of advertising that pays the host, not you. That may be fine for you, or it may not. Individual circumstances vary. On the other hand, if you're just starting out, a free hosting option can be a great way to learn needed skills and a few of the potential pitfalls. You can set up a site, learn how to maintain and improve it, and not care too much if it gets hacked. Freely hosted sites can be a great platform for learning the ropes. Free services don't usually offer any of the features that an active, commercial site will need sooner or later. So if you plan to grow, it may be reasonable to get the free service for a while, knowing you'll have to migrate when you become popular. But in the long run, you get what you pay for and you may need to pay for what you want.

Networking Know-How: How to Get Through to the Busiest of People When you are job hunting, sometimes the most frustrating part is just getting your foot through the door to let the right people know that you are out there and available for work. Companies can be like members-only clubs; they tend to be a little distrustful of cold callers and most executives advise their assistants to run interference for them on the phone so they do not get stuck having a protracted conversation with someone they just aren’t interested in doing business with. The thing is that to get an interview, these people can be the very same people you need to talk to. How do you get these busy people to clear some time off in their busy schedule to speak to you? First things first – you have to get the right attitude. If you want busy people to make time to talk to you, you have to present yourself in a way that makes them feel like you are worth the time investment. The trick here is that you have to do this by phone, and often, you have to first convince an operator or personal assistant that your call is one worth putting through to the boss. Your phone etiquette and vocal confidence will be the key here. Consider you basic phone manners first. Instead of launching right into what you want, respond to the greeting of the person who answers the phone with a hello of your own. Animate your voice and always remember that simply saying “please” and “thank you” can go a long way. Be the kind of caller that you would want to talk to if your job was answering the phone all day. People will respond to your positive attitude with a positive attitude of their own. Next, consider your confidence level on the phone. Do you tend to get tongue-tied and stumble over your words? That kind of delivery from you will set all the warning bells ringing on the other end of the phone, and you will find the person with whom you wish to speak always “out of the office.” Instead, work on sounding like you are confident that it is a forgone conclusion that you will get to speak that busy person you want to talk to. Be confident that what you have to say is something that is worth hearing. It may help to write out a framework of what you will say and practice a few times so you sound relaxed and composed when you make that call. Once your attitude is right to make the call, you can then employ a few tricks of the trade for getting through to those busy people. Instead of giving away too much up front, start your call by asking if the person with whom you need to speak is in. If the answer is yes, then you can remove on potential “excuse” for not putting your call through. If your call can’t be taken at that time, skip the message. Let the PA or operator know that you will call back again. That way you have a legitimate reason to keep calling. Of course, you might have to keep calling and calling, and that assistant might start knowing the sound of your voice. If you keep speaking to the same person, it’s time to open up with some person details. Let them know your name, why you’re calling, and if someone referred you, who that person is. Developing that personal relationship can help you get your call through to the boss. Last but not least, don’t give up. Busy people are, well, busy, and not necessarily avoiding your call. Persistence pays off, so keep on calling until you get through.